Trulia has a sophisticated link building campaign that includes denying any followed links to their â€œtrusted partnersâ€ on the property listings their trusted partners provide.
The widgets & badges that Trulia offers agents are a large part of their link building campaign. Trulia relies on local agents to use these widgets and badges, and help them build their link profile.
Trulia is overtaking local agents on the search engines, for highly competitive terms, in highly competitive markets.
What can you do about this?
The most effective way to help stop Trulia from overtaking local agents on the search engines is to stop linking to Trulia in any way. If you have any Trulia widgets or badges on any website or blog, remove them immediately. If you see any friends or colleagues with Trulia widgets or badges on their sites, let them know how harmful this is to them in the search engines.
To display this ribbon on your site/blog, copy & paste the code below:
<a href="http://www.ericbramlett.com/blog/trulia-awareness"><img alt="Trulia Awareness" src="http://2ruqi16qbub3hdjey1kfull1c24-wpengine.netdna-ssl.com/files/2008/05/trulia-awareness-ribbon.jpg" width="180" height="263"/a>