Top 8 CRUCIAL Mistakes

Home Sellers Make That YOU Need to Avoid!
  1. Not being objective about your property
  2. Skimping on your property preparation
  3. Pricing your home incorrectly
  4. Misunderstanding the buyer’s offer
  5. Not investigating your buyer
  6. Not allowing potential buyers to view the property
  7. Lack of disclosures
  8. Choosing the wrong Realtor

1. Not being objective about your property.

It was a great home, but now it’s an asset you need to maximize. Now it’s your property. This means you need to look at your property objectively, and develop the best strategy to get the best return on your investment.
Click here to read about our listing strategy.

2. Skimping on your property preparation.

Preparing your property for market will directly affect how long it takes you to sell, and the sales price you ultimately realize. While you don’t want to go overboard with unnecessary improvements, there are many repairs & improvements you can make that will realize a positive return on investment (ROI.) Landscaping, touch up paint, & deep cleaning almost always return well, as does property staging. Sometimes, upgrades like new flooring or countertops make sense. A professional stager/decorator can help you make these decisions.
Click here to read about our complimentary staging & professional photography services.

3. Pricing your home incorrectly.

Sellers most commonly price their homes too high, but pricing low can also cost you money. If you price too high, your property will wither on the market and buyers will wonder “What’s wrong with that property?” when they see a long-listed property for sale. Conversely, even if a low price results in a bidding war, there’s a chance you left money on the table. When pricing your property, it’s important to first understand the inventory in your specific market, which tells you how much leverage you have, and to price accordingly.
Click here to read about our intelligent pricing strategy.

4. Misunderstanding the buyer’s offer.

While purchase price is one of the most important points to any contract, it’s important to know which fees are typically assigned to which party. If a buyer offers you asking price, but assigns $5000 in buyer fees to the seller, you need to view this offer as $5000 below asking. Likewise, it’s imperative that you understand typical deadlines like the buyer’s option & financing periods.
Click here to read about our no pressure approach that ensures you understand any offer that's presented.

5. Not investigating your buyer.

Cash purchasers need to prove their funds through a bank statement, letter from their CPA, or letter from their asset manager. Most buyers will finance the property, and need to provide a pre-approval letter that describes the terms of the loan. It’s always good to call the party who issued the letter, and it’s important to understand the common loan terms in your current environment.

6. Not allowing potential buyers to view the property.

This may sound simple, but many sellers grow fatigued after a few weeks on the market and stop accommodating potential buyers. If you don’t get a fast sale, it’s important to maintain a positive outlook, and to let as many buyers through the property as possible (within reason.)
Click here to read about our buyer follow up so that you know who viewed your property & what they thought of it.

7. Lack of disclosures.

Potential buyers will want to see your seller’s disclosure & survey as soon as they’re express interest in the home. If you’ve made significant upgrades or repairs, they will want to see documentation. If you don’t make these easily accessible, a hot buyer will cool.

8. Choosing the wrong Realtor.

The right Realtor will help you avoid these mistakes, and a slew of others. While your college roommate, brother-in-law, and neighbor might all be agents, that doesn’t make them the right Realtor to help you sell your property. Interview agents and ask hard questions until you’re sure you made the right decision.
Click here to read about our unique qualifications.

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Photography & Staging
Presentation matters. We provide complimentary professional staging & photography on every listing.
Effective Marketing
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Phenomenal Follow Up
Monitoring progress is integral to our success. We provide instant, weekly, & bi-monthly status reports so that you're always in the know.
Intelligent Pricing Strategy
We go beyond the CMA & take into account market conditions, seasonality, & your priorities. You get top dollar in less time.
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My wife and I relocated to Austin from the east coast and didn't know a realtor in town, so looked online. We called a few different people and really seemed to click with Eric. He knows Austin very well, which is what we really cared about, since we knew little about the various Austin neighborhoods.…
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Eric is such a fantastic realtor! I had a distressed home to sell and Eric gave me the advice I needed to list it at a price that would sell. His suggested price was right on, and the house sold in a week! Eric was always available and replied quickly to all of our questions.…
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My wife and I found Eric online in 2011 when we were considering moving to Austin. Eric was very helpful showing around various neighborhoods during my business trips that made my decision to move to Austin easier. Unlike most agents, Eric also helped us find an apartment for around 6 months so that we could…
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