Top 5 Gimmicks

REALTORS use to Trick You Into Signing

1. Guaranteed Sale

These agents offer the bold claim that “if we don’t sell your home, we’ll buy it.” It sounds like a strong guarantee, until you read the fine print, which requires a deep price discount on the property in order for the agent to buy it. Most guaranteed sale agents have never bought a client’s property, and those that have end up buying it at such a steep discount, they’ve made more money on the sale than a traditional listing. Inman News wrote a great article that explains all of the details, and you can download the pdf here.

2. Inflated Market Analysis

Every seller loves to hear that their home is worth more money than they originally thought. It’s human nature, and many agents take advantage of this in order to win more listings. These agents then encourage their clients to lower the listing price due to “changing market conditions” or due to other excuses. Ultimately, if the property sells, it does so at a lower price, which is the true market value. We will always give you our opinion of your home’s value and are happy to list at any reasonable price (even if it’s higher than our analysis indicates.) We promise you honesty & accountability, and always work towards the same goal as you do. Click here to read more about our Intelligent Pricing Strategy.

3. “I Already Have Interested Buyers”

Many agents will claim that they’re already working with buyers who would love to purchase your home. Again, this sounds great, because everyone would love a quick sale. While most agents making this claim aren’t being honest, it’s still a terrible reason to choose an agent, even if they do. We rarely recommend selling a property prior to listing it on the MLS because we can often generate multiple offers by listing it intelligently. We also never “double end” a transaction which is what these types of agents are proposing. It’s in your best interest to systematically prepare your property, market it, and engage the most potential buyers as possible.

4. The Myth of the Neighborhood Expert

Most real estate agents sell 6-12 homes per year (the average is 6.) You’ll often hear “I live/work primarily in your neighborhood” which implies that this agent is uniquely qualified to sell your home. However, if you were to check their sales statistics, you’ll usually see that they’ve sold very few (if any) homes in your neighborhood. It’s smart to take the “neighborhood expert” gimmick with a grain of salt and listen to an agent’s strategy, systems, support, and experience.

5. Incessant Cold Calling

While not technically a gimmick, this is a very sound reason why many sellers don’t like real estate agents. Because we also own many rental & rehab properties, we receive these same calls. We’ve received as many as 10+ calls in a single day to see if we’d like to list one of our properties with these agents. They’re clearly not checking up on us before calling, and they’re clearly not cross referencing the Do Not Call List (which we’re all on.) During these phone calls, you can be sure that you’ll hear one or more of the gimmicks listed here.

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“Working with Eric is very different. He thinks like a product manager and how his service can benefit his clients' specific need. Home buying and selling can get emotional and there is no one template for all. I believe that Eric gets it. I have referred several friends to Eric and they all have come out happier. And, these people are different with different needs.”
Saran V.
“I contacted Eric when my first realtors (another agency) failed to produce results. I asked his opinion and he gave me the true feedback I needed to make a decision. He was very professional and no pressure. A few months later, when it was time to list our house and get it ready for market, he gave us the constructive feedback I wanted so we could make the business decisions to sell our home...The entire team had excellent customer service experience. I highly recommend Eric for buying or selling your home in the Austin area.”
Kimberly H. M.
“I cannot say enough good things about Eric, Alex (in the office) and the web tools his real estate firm offers. I went on the market and within one day I had 2 offers, all for at and above list! Through the contract period Eric went above and beyond to provide updates and guide me along in the contract negotiation process. This was my 3rd Real Estate transaction on the seller side and I still can't believe how easy it was!”
Ken P.
“Best experience ever selling our home with Eric!!! After 3 months with another realtor during peak season with little traffic, mediocre pictures, and much frustration. We contacted Eric, after reading his high recommendations online. We liked him immediately as he is sincere, a good listener, and answered our questions honestly, with abundant knowledge...I could go on and on about Eric! He is the best realtor we have ever worked with!!!”
Lori C.
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Eric Bramlett has won the Austin Business Journal's Top Realtor® Award for 5 Years, from 2014-2018.
Our clients sell their home 30% faster and for 15% more than average agents.
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