Coming Soon Marketing

Building Demand to Encourage Multiple Offers

Most agents use Coming Soon Marketing ineffectively and many operate in a way that actually hurts their clients. If you want the highest sales price for your home, the worst thing a seller can do is to allow early showings. Many agents will allow early showings to their friends & co-workers, who will then bring an early offer. The problem with an early offer is that you don't know if other buyers could be interested, so you could miss out on competing offers.

When used correctly, Coming Soon Marketing creates demand for your property before we will allow it to be shown. We will drive traffic to your single property website through Facebook advertising, Facebook Groups, pocket listing networks, traditional networking, email blasts, & Zillow exposure.

When successful, buyers will be ready & lined up to view your property as soon as we allow showings. By focusing the demand to a short window, we have the greatest chance of multiple competing offers. When this happens, you can negotiate the strongest terms & price for your property.

This schedule is a guideline for general best practices. We will tailor your schedule to your specific priorities & situation.

Week 1

Monday

Pre-Marketing Photos

Tuesday/Wednesday

Pre-Marketing Implementation

Thursday

Professional Photographs

Friday/Saturday

Update Pre-Marketing

Week 2

Monday

List Property on MLS (No Showings Allowed)

Tuesday

Email Blasts to Buyers & Buyers' Agents

Thursday-Sunday

Property Showings

Sun Evening

Review Offers

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Eric is the #1 Rated REALTOR in Austin!
“Working with Eric is very different. He thinks like a product manager and how his service can benefit his clients' specific need. Home buying and selling can get emotional and there is no one...

template for all. I believe that Eric gets it. I have referred several friends to Eric and they all have come out happier. And, these people are different with different needs.”
Saran V.
“I contacted Eric when my first realtors (another agency) failed to produce results. I asked his opinion and he gave me the true feedback I needed to make a decision. He was very professional and...

no pressure. A few months later, when it was time to list our house and get it ready for market, he gave us the constructive feedback I wanted so we could make the business decisions to sell our home...The entire team had excellent customer service experience. I highly recommend Eric for buying or selling your home in the Austin area.”
Kimberly H. M.
“I cannot say enough good things about Eric, Alex (in the office) and the web tools his real estate firm offers. I went on the market and within one day I had 2 offers, all for at and above list! Through the...

contract period Eric went above and beyond to provide updates and guide me along in the contract negotiation process. This was my 3rd Real Estate transaction on the seller side and I still can't believe how easy it was!”
Ken P.
“Best experience ever selling our home with Eric!!! After 3 months with another realtor during peak season with little traffic, mediocre pictures, and much frustration. We contacted Eric, after reading his high...

recommendations online. We liked him immediately as he is sincere, a good listener, and answered our questions honestly, with abundant knowledge...I could go on and on about Eric! He is the best realtor we have ever worked with!!!”
Lori C.
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