Twitter and Real Estate
I know everyone is blogging about Twitter and some of you might be tired of hearing about it but lately I have been spending a lot of time over there and have developed some pretty good relationships so I am going to blog about it. Hopefully it won’t be too painful for you and as at the very least, we can get Eric’s trash can’s off the front page of the blog :)
I don’t have time to Tweet
At first Twitter seems silly and not worth the time but if you stick with it, you will find it is much more than that. Different than mySpace or FaceBook, Twitter starts out as a method for just posting status then quietly transforms into a super powerful communication method. With mySpace, FaceBook and other types of social media, other communication methods are used for the one-to-one or one-to-many communication, leaving the status update to do little more than just report status. With Twitter, it is all about the update. The only other communication tool is the direct message which simply makes your conversation private to one member. Because the update field is the only way to converse, Twitter has a menu of commands that are used to change the direction of the conversation by adding them to the update field. With that users can reply to a specific tweet in the stream, nudge, add favorite tweeters, etc. The more you play with it the more you will like it.
How does it apply to real estate?
Other than just being a way to keep up with friends, real estate companies are also finding ways to employ it. I read on the Wall Street Journal site about Daniel Rothamel, a real-estate agent from Palmyra, Va. Daniel makes a practice of following feeds from more than 1,000 people, including his neighbors and fellow real-estate professionals. He searches the site for people who communicated that they are looking real estate help in his area. At one point, he used the service to exchange messages with a potential customer, who later changed his plans.
Yet another way to create exposure
Other users are flocking to Twitter in groves as an easy self-publishing and marketing tool. People and REALTORS alike are using it to build up their professional reputations by posting updates about their work in a way that is easier and quicker than starting a blog. As Twitter continues to migrate into the mainstream, it will be interesting to see how other industries make Twitter useful.
And of course you can follow me at http://twitter.com/loulynch
Lou Lynch – Director of Technology for Prudential Nutshell Realty
Providing stellar Ulster County real estate services for home buyers and sellers in Upstate New York.
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