3 Reasons Why You Should Stop Wasting Your Time Online And Call An Agent Instead

I recently had the pleasure of taking on a buyer client interested in new townhouses. They have a unique situation: They’re getting married in October and need to register their kids for school by early September so they need to find a home. Oh, and it’s the second to last week of August.

My next question after hearing about their unique situation was why they decided to wait until the end of summer to do this. Turns out they didn’t but they were unable to find a home while searching on their own (using the internet) and didn’t want to use a broker until they realized they had no other option. Ouch.

During our first tour we found exactly what they were looking for. Not only was it in the perfect neighborhood with the right amenities but the community is near a newly finished on-ramp for a interstate highway giving them easy access to major commuter routes. +1 for the broker community.

I don’t think their intent to buy a home without a broker was in any way due to ill will towards the agent community but rather a DIY mindset that pointed them in the wrong direction. In this case the value of a good agent was misunderstood and ended up hurting them in the long run.

Here are three reasons why you should stop wasting time online and just call a GOOD agent instead:

Good agents know what options you have and can give them to you after one conversation. - I know exactly where every past (built within the last 20 years), recent and under construction community is in my local area. I write about them fairly often on my blog so if a buyer contacts me about a newer home I can give them all of their options within a few minutes of conversing.

Online information isn’t always accurate. – Ringing especially true for third party search sites like Trulia, information found online isn’t always accurate. There are price reductions, market status changes, unspoken (unwritten) incentives for buyers in new home communities and more that just can’t be found online. I’m as progressive as the next iPhone slinging guy but I know there are some things that a local expert handles better than the internet and real estate is one of them.

Having a good buyer’s agent can save you thousands on your next home. – I know it sounds cliché and not sexy because its been said to death but the fact remains: a good buyer agent can negotiate a better deal for you than a dual agent (representing both parties) or if you tried negotiating on your own.

Falling back on my new home experience as an example, I always receive emails from local on-site sales reps who tell me what kind of deals they’re willing to give if I bring a buyer client in to their sales centers. Now imagine what I know, especially since I’ve likely sold a few homes in the community you’re interested in versus what they might tell you if you go in there unrepresented.

A good, experienced agent can not only save you a lot of time (in my buyer’s case I could have given them their entire summer of searching back with one tour) and money. Remember to interview an agent at the same time they are interviewing you to make sure you’ll have a great working relationship and that they have the experience needed to find the home you’re looking for.

About the Author: Josh Ferris is a Hudson Valley real estate expert who specializes in new home sales and marketing. Learn more about Josh’s local market, including homes for sale in Rockland County New York, by visiting his blog.

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[...] 3 reasons you should stop wasting your time online and call an agent instead – Most people start out looking for houses online, but that does not mean they shouldn’t seek [...]

September 2, 2009

Really dig the post! Your recent experience illustrates one of my favorite (of your) points: Experienced agents know local real estate. Good experienced agents know how to ask the right questions and match their clients with what they’ll like.

September 2, 2009

Excellent post Josh. Another reason to use a local real estate agent is the recommendation of a local home loan company. Lately, we have had a ton of problems with buyers insisting on their own loan person (out of area) that ultimately add problems close to or at closing. That’s ok, – we keep a ‘black book’ of bad loan stories for future buyers who insist on a non local home loan company!

September 2, 2009

Thanks guys. I feel bad for buyers who’ve had negative experiences with agents in the past. This case goes to show that with a short interview you can find someone who will represent you well and save you a ton of time and money.

I’m relatively easy going about mortgage companies so long as my client is using a reputable lender but I’ve heard many horror stories. Let me know how the black book works out Joe!

September 4, 2009

Josh,

Great post! I remember the first time I bought my first duplex. I asked the agent multiple time’s how do I negotiate. I kept getting the “Bring your best foot forward Make sure you offer enough so you dont lose the house” I was naive and mis informed and fell into the trap. After I got my real estate license I felt mis represented and completely taken advantage of.

Through that lesson I vowed to always explain to people the two different ways we can work for them. How can you build a real relationship with someone when your not representing their best interest?

A tech savvy agent can find all the answer’s people are looking for in alot less time than the consumer.

Professionals are what you need representing you :)

September 4, 2009

Third party sites are definately not to trustworthy. I have seen many errors. Consumers should contact a rock star agent, so they do get the best deal, best advice, & have representation. I am thinking of demanding a $100 deposit before I show Buyer’s any homes. What are your thoughts?

September 5, 2009

@ Green Bay Greg – well said, couldn’t agree more!

@ Robert Worthington – I think that would have a negative impact on business. You’ll always have buyers you meet with who aren’t ready yet or waste your time. Unless you have a very convincing unique value proposition over other agents there are more than enough agents who will go out with them for free.

What I would recommend doing (and have been doing with success this year) is to do the first tour without requiring a pre-approval. This is a good faith gesture to the buyer client.

After the first tour they need to get their pre-approval so we can continue looking. During the first tour you should really get a feel for whether they are a buyer you want to work with or not.

One thing worth noting is you should still pre-qualify (i.e. How much are you looking to put down? What kind of monthly payment are you shooting for when all is said and done? etc.) the buyers prior to going out the first time.

September 8, 2009

Hey Josh,

Great post and even better follow up. I totally agree with you on the first tour without requiring a pre-approval(unless they already have one). It is a great way to build rapport with new clients and like you said “a sign of good faith”. 98% of the time they will go with me based on our first meeting. The ones that don’t – fine with me, at least I got to check out the inventory!

September 9, 2009

@ Robert Mack – Funny you should mention that about checking out inventory because that’s what I always tell myself after I make new client appointments! :)

September 10, 2009

Hey Josh,

You have to keep a positive mindset to be successful in this business! It happens to everyone, especially in the beginning of their career, where they show a home and don’t have the opportunity to work with the client. Many agents will let that bring them down, so I just choose to focus on the benefit(even though I didn’t get the client), and this attitude of non-attachment has completely transformed my business!:)

September 21, 2009

I totally agree with your post! I caught a local news special on “What you Can’t See Online: Home Buying”. There were some horrors discussed that only a real estate agent can guard against. They looked at stuff like foundation issues, bad plumbing, aging…things the average person rarely takes into account and things that will never show up online.

November 13, 2009

Real estate agents will never be obsolete. The internet is great for researching a home but having the local real estate expert guide you from offers to contract(s) to closing is why agent get paid!

March 26, 2010

A good decision on a property requires both the logical left brain and the emotional right brain. Data and listings served online deliver some of the hard data needed for a good decision but little of the softer data. In addition to the three points listed above, a buyers agent can (must?) ensure that a buyer’s emotions do not run away with them as well as help in answering the softer questions on lifestyle, living and goal fulfilment. After all isn’t that what it’s all about?

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